3 Ideas to Stand Out with Personalized Products

When you think of printing, the first things that usually come to mind are essays, flyers, or posters. But the world of printing goes way beyond just paper. Take a closer look around: your coffee mug, that inspirational office wall art, or the branded welcome gifts you received at orientation are all printed products.

Here are three creative ways you can use personalised products to make your brand stand out, no matter your industry:

1. Give a Gift. Everyone Loves a Present.

This might sound obvious, but branded giveaways are still one of the most effective ways to get your brand seen and remembered. When I first joined Helloprint, I received a handful of branded items like a pen, a notebook, and even a water bottle. I used them daily, and so did the people around me on the train or in meetings.

If you’re picking promotional gifts, choose items that are useful and likely to be passed around. Custom pens are a classic: they’re affordable, they travel easily, and they often change hands. Chances are, someone you know still has a pen that isn’t theirs. Now imagine your logo on it. Custom notebooks are another great pick. They’re perfect for jotting down notes during meetings, at school, or on the go, and they put your brand front and center every time someone opens them.

2. In the Comfort of Their Home

Want to leave a lasting impression? Think beyond the obvious and brand everyday household items. You don’t need giant billboards or a poster on every wall. Sometimes it’s the subtle, practical things that make the biggest impact.

Consider custom placemats for restaurants or events, or branded glassware that turns an ordinary meal or drink into a brand experience. People notice and remember clever branding in the spaces where they feel most relaxed, especially when it’s tied to something as comforting as food or home decor.

3. Keep It Practical and Personal

At the end of the day, people appreciate products they can actually use. Whether it’s writing notes, staying organized, or sipping their morning coffee, well-designed personalised items keep your brand in the picture, without being intrusive.

So, what about you? Have you tried any of these ideas in your own campaigns? Share your experience in the comments, we’d love to hear what worked (and what didn’t).